Vehicle wraps are a great investment for any business. There are thousands of drivers on the road daily so driving a vehicle with your brand promoted on it is a great way to increase exposure. However, because so many businesses are using vehicle wraps as a way to promote themselves, it is harder to make yours stand out from the competition. Here are some tips for designing the perfect commercial vehicle wrap.
Branding is Key
Before you even invest in a commercial vehicle wrap, you must have a great brand. A lot of vehicle wraps don’t do well because of a bad brand identity and logo. Make sure your brand logo is unique and eye catching so that people will want to look twice. If you start with a poor brand, there is not much that a vehicle wrap will be able to help.
You want to avoid using photos for your commercial vehicle wrap because it doesn’t let people know exactly what it is that you do. Generic photos don’t connect people with your brand and with only a few seconds to view a vehicle wrap in passing, people need something to remember. Integrating your brand image into your vehicle wrap is key to grabbing people’s attention. You want them to know immediately who you are and what services you offer.
Less is More
You don’t want to overwhelm your vehicle wrap with too many words of graphics. Keep in mind that vehicle wraps are often seen when people are driving, so there’s only a few seconds to make an impact. A commercial vehicle wrap that contains too many words will deter people from even trying to read it. You want to include only the most important information.
You want your vehicle wrap to stand out from the competition, not fit in with it. Instead of using other vehicle wraps as inspiration for yours, dare to do something different. A great way to make your wrap stand out is to eliminate all of the visual distractions that a lot of wraps have. Going back to the previous category, less is indeed more. A lot of vehicle wraps are overwhelmed with background designs that act as unnecessary place fillers, so be unique with a bold, simple design for your wrap.
Contact Brand It Wrap It Today for Your Commercial Vehicle Wrap
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Google+ Pinterest, and Instagram.