When it comes to your business, taking charge of your branding is essential to success. While it may be tempting to leave branding to a freelancer, You know more about your work than anyone else, and your commitment to and knowledge of your business will give you a significant advantage when you start developing your brand image. Here are five questions to ask yourself when you are trying to develop a brand.
As you start working on your branding, there are several questions you need to ask yourself first. Finding the “Why” of your business is the first step to finding your motivations and the essential base of your brand. Consider: what is it you want your brand to accomplish, how long do you want it to last, and what is your brand personality. All of these factors play into the end game of your branding.
The next step is to look at who it is you’re marketing to carefully. Different groups have different branding preferences, and you need to take your market into account as you begin developing your image. Consider the age range of your target customer, their education level, their primary type of employment, their lifestyle, and the particular challenge they face that your service solves. Once you have all of this information together, you want to incorporate into your brand image.
Research, research, research. Once you’ve put together the who and why, it’s time to look into the “what.” While you may already have a great idea of what your branding will look like, it’s a good idea to research what other companies who offer similar products are doing. This can help you see the strengths and weaknesses of other branding choices and help you learn what will work best for you.
Once you’ve done your research, it’s time to start figuring out the visual and verbal aspects of your brand. If you have a slogan or a brand promise, this is where it will come into play. Now is the time to also consider the color scheme you will be using–generally a five-color palette will give you the most versatility and consistency. Lastly, find your fonts. This may seem an odd step, but typography can have a lot of impact, so you’ll want to use your font choice consistently. Make sure to pick something you will want to use for a long time.
Lastly, know which tools are available to you within your budget. There are plenty of resources out there to help you develop branding and materials you and your customers will love. Sources like WordPress, Open Office, and iPiccy all offer amazing options at low prices so you can create the perfect branding.
Call Brand It Wrap It Today!
When you’re ready to take your branding to the next step with custom graphics for your materials, the professionals at Brand It, Wrap It are here to help. Brand It Wrap It, Custom Signs and Vehicle Graphics is a full-service sign and wrap company committed to providing high quality affordable indoor/outdoor custom signage and vehicle graphics solutions to businesses of all sizes in Rockville, Maryland, Virginia, the Washington DC Metro community and nationwide.
Exceptional customer service, the latest technology, attention to detail, quality products, competitive pricing has proven to be our greatest asset.
Our goal is to exceed your expectations and produce effective custom signage that helps you promote your company’s image, attracts new customers, delivers your message, and gives
your corporate image a creative edge.