There are few things like signage to get your small business on the map. A well-designed sign will capture the attention of passers-by and boost name recognition with each passing day. But there is an array of commercial signs from which you can choose. Each of them has their own benefits and drawbacks—from a marketing perspective and an aesthetic one. Here’s what you need to know.
Let’s start with good old-fashioned pole signs. Also known as post signs, this form of marketing collateral is so named because it hangs from a post. You can think of these as the commercial equivalent of the temporary ‘for sale’ signs that go up in front of properties on the market.
It’s hard to go wrong with pole signs. That said, you should know they tend to be somewhat understated. If you’d rather select a more eye-catching option, then our next products might be for you.
Pylon and Monument Signs
We’re grouping these two kinds of commercial signs together. Even though they’re quite different in execution, they achieve a similar result when marketing your small business. These are large signs designed to catch the eyes not only of pedestrians, but of motorists, too. If your business is situated along a heavily trafficked road, one of these options if going to be for you.
You’ll see these kinds of signs all throughout suburbia and beyond. They line just about every strip mall and stand in front of every shop on major commuting roads. The difference between the two is height. Pylon signs exceed 12 feet in height, whereas monument signs are squat—generally about 5 feet high.
Digital LED Signs
While we’re on the topic of pylon signs and monument signs, it’s a good time to consider this form of commercial signage. A digital LED sign is a great accompaniment to your pylon or monument sign. They flash messages for passing motorists to read. You can easily program the message to change, which makes it a great way to advertise sales, deals, and new products or services.
We know—window graphics aren’t technically a form of commercial sign. But they serve a similar function. You can think of these as signs that attach to the windows of your business. These lend themselves more to urban spaces than suburban and rural ones, because they are best used to catch the eyes of passers-by on foot.
There are literally limitless design options for your window graphics. It’s up to you if you’d rather go with a textual or visual approach. Whatever your ideal window graphic might be, our team is ready to make it happen.
Contact Brand It Wrap It Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs, and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.