As a small business owner, one of the biggest obstacles you’ll have to overcome is promoting your business. There are so many ways you can advertise: from signs, to billboards, to internet advertising. Today, we’d like to introduce you to an underrated tool in the advertiser’s toolkit: building wraps. Here’s what they are, and how they can promote your business.
What Are They?
First, let’s explain what building wraps are for those who aren’t so familiar. As you might have guessed, they’re basically just car wraps, but for a building. This might be hard to visualize, but you’ve undoubtedly encountered them before.
Just like with car wraps, you don’t have to wrap the entire building. Partial wraps are an option, too. You can use them either as an advertising tool, or as a decorative substitute for something along the lines of a mural.
Boost Brand Awareness
For new small businesses in particular, the goal of advertising is not necessarily to convert, but to build brand awareness. Simply put, few things can build awareness quite like a building wrap. They’re big, eye-catching, and they command your attention.
Obviously, there’s a lot to be said for digital marketing. But it’s important not to lose sight of some non-digital forms of advertising like building wraps. One distinct advantage a building wrap will have is homing in precisely on individuals who live in your specific area—your ideal clientele!
As potential customers pass your beautifully wrapped building, they will undoubtedly take notice of it. When this cumulative effect builds up as time goes on, just about everyone in town will be aware of your business and what you do.
A Broad Audience
In the world of digital advertising, a majority of advertisements are intended to target individuals of particular ages, backgrounds, interests, and so forth. There is absolutely something to be said for this approach. But one of the benefits of building wraps is that they can help your business reach a broad, indiscriminate audience.
Everyone who passes by a building wrap—be it by car or on foot—is likely to notice it. Your audience won’t be limited just to those of a particular background, but to absolutely everyone in the area. With building wraps, you’re bound to draw in a wide audience!
Contact Brand It Wrap It Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs, and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.