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Bring Customers in with Smart Signage Design

Here are a few foolproof tips to make sure that your signage attractively communicates your brand.

We’ve all heard about the importance of first impressions, and that is no exception when it comes to your business. If you find that too many potential customers are passing you by, then it could be time to invest in some quality, eye-catching signage. But there are a few foolproof tips to make sure that your signs attractively communicate your brand.

The Perfect Spot

Before you start designing a sign to advertise your business, think about where you would like to put it. Figuring out the best place to put your sign will affect the size and type of sign you’ll want to get. For a storefront, it may be as simple as sticking it on a banner stand by the front door, or you might want a large banner sign to put above ground level for more visibility. Look around the front of your building for anything that might obstruct the view, such as trees, the angle of buildings around you, or even the glare from the sun.

Keep it Simple

The next thing to think about is making sure your sign doesn’t distract from your business. After all, you don’t want to work on a design and pay money for advertising that does more harm than good. Customers might be confused by wordy signs with a lot of designs and colors. If you stay with just a couple of colors that reflect your company and a short mission statement, slogan, or call-to-action, then people will feel less overwhelmed.

Bring it Inside

Once you are happy with the signage for your business, you should carry the theme inside. With interior graphics, you can add signage to many areas, even the floor. Having a continuous color theme and message between your signs outside and your interior will make the space look professional and cohesive. Also, you’re subconsciously inviting customers to continue their experience when they enjoy the look of your sign by giving them a sense that they know what to expect.

Contact Brand It Wrap It For Your Business Signage Today!

If you are looking for a cool custom way to advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Google+ Pinterest, and Instagram.

This entry was posted on Monday, February 25th, 2019 at 11:48 am. Both comments and pings are currently closed.