Trade shows are a great opportunity for businesses to get their name out there and attract more consumers. However, you have to keep in mind that there are several other businesses there with the same goal, so yours has to stand out from the rest in order to attract attention. A banner stand is a great way to get people to come to your table at a trade show. Here are some tips when designing a banner stand.
Keep It Simple
While you want a design that pops, you don’t want to over do it. You want to keep your banner stand simple and use short phrases that are easy to read and also make an impression on people walking by. A good rule to follow is to try and keep your banner text at a maximum of two lines and don’t exceed ten words.
Place Contact Info at the Top
If you put your contact information at the bottom of your banner stand, it can be really easy to miss, especially if there is something blocking a portion of your banner stand. You want to put it high up on the stand, but don’t put it in a place that will take away from your text. It is best to place contact information on top of the main text in a smaller print.
Easy to Read Fonts
It can be tempting to use a really cute, curly font for your slogan in order to give your banner stand some more aesthetic appeal. However, curly fonts can be hard to read, and most people aren’t going to go out of their way to stop and try to make out what your text is saying. Choosing a more basic, easy to read font is actually better for marketing because even someone passing by can quickly read your banner and choose to stop.
Target Your Audience
Your banner stand design should vary depending on the audience you are trying to reach. A younger audience would be more interested in a banner with some bolder graphics and personality. However, if you are running a more professional business and are trying to attract a more corporate audience, adding personality and bold colors may not be the best approach. Your design should reflect the audience that you want to appeal to the most.
Contact Brand It Wrap It Today For Your Banner Stand!
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