There’s no understating the value of signage for small businesses. When done properly, effective business signs can be an invaluable tool for increasing brand recognition, promoting sales, and, ultimately, bringing in new customers. A bad sign could actually be worse for your business than no sign at all. With that in mind, here are some common mistakes you should be sure to avoid with your business signs.
Poor placement of business signs can harm their effectiveness. Particularly in urban areas, signage will be the first thing that catches the eye of your potential customers—especially when you’re just starting out. Make sure it’s somewhere that can be easily seen. If your business is a bit out of the way, consider elevating the sign and increasing its size so that it can be seen by passing motorists. If pedestrians are more so your target, be sure that your sign can easily be read from the sidewalk.
If you’re going to go through the trouble of creating a sign, you should be absolutely certain that it does not contain any typos or misspellings. It is astounding just how many business signs include errors of this sort. There are at least two potential consequences here. One is that potential customers will have a hard time understanding your sign. The other is that, upon seeing that your sign is sloppy, they will assume the services you provide are sloppy as well. Triple and quadruple check your text for any errors.
Regardless of how good your text is, if your sign has poor readability, then it can’t be persuasive. Be thoughtful about your design choices. One classic mistake is including light text on a light background, or dark text on a dark background. Contrast is essential to making sure that your business signs are readable. Also, you might want to stay clear of any funky fonts. You might be surprised how many people can’t read cursive. Just use your best judgment here, and you’ll be fine.
If you’re going to include information on a sign, make sure that that it isn’t going to change in the near future. For instance, you might want to avoid including prices on signs, as those tend to fluctuate with the market. Window graphics may be a more effective way to promote sales. Whatever information you choose to include on your business signs, ensure that it will stay relevant. After all, business signs are an investment, and you want them to serve you for years to come.
Contact Brand It, Wrap It Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs, and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.