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Tips for Persuasive Retail Signage

Here are a few tips to help you create retail signage that will grab customers’ attention.

Especially for retail, one of the best ways to advertise your business is with commercial graphics and signage. Having the right sign can invite people in and get them excited about your product. Here are a few tips to help you create retail signage that will grab customers’ attention.

Customer Perspective

It’s important to think about how your business looks to your customers. A good idea is to step outside and imagine what it would be like to drive by. Does your storefront look inviting, or is it closed off? Does it stand out or blend in? All you need to do is imagine where you would like to shop, and it will help you get a sense of what you want your signage to do for your business.

Bright and Simple

The rule with any type of commercial graphics is always to keep it simple. With signs, you can take advantage of big bright letters and loud colors as long as you don’t get too crazy. For example, it’s much harder to read something that’s on top of a multicolored, complex pattern than if it had a solid colored background. Catching people’s attention is good, but you don’t want to turn them off with something that looks desperate or tacky.


Everyone has heard about the importance of location, and that especially applies to advertising. Sometimes it’s good to think out of the box when it comes to the location where you place your signage. You don’t have to put a sign for one item directly in front of it, putting your sign further out will help catch the attention of people who would otherwise miss it.

Contact Brand It Wrap It Today!

If you are looking for a cool custom way to advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.

This entry was posted on Monday, July 15th, 2019 at 9:09 am. Both comments and pings are currently closed.