Trade show booths are a huge investment in terms of money, manpower, and time. We invest in them in hopes that they bring new and expanded business opportunities, but sometimes it just doesn’t work out. One of the major reasons is that you may not see enough traffic at your booth, especially surrounded by so many other booths vying for the same attention. This could mean that your booth isn’t eye-catching enough. Alternatively, if your booth does catch the eye, it may not feel approachable to the average trade show attendee. If you’ve noticed this as a trend at trade shows, here are some tips to improve the approachability of your booth.
One of the easiest things you can do to make your trade show booth more approachable is to smile. It doesn’t have to be a huge, fake grin, but when the people manning the booth look unhappy, attendees are more likely to walk past. This also can reflect negatively on your brand in the long run, since unhappiness is going to be the predominant association that anyone who walks past has.
Visuals are going to be what draw people into your booth, from your trade show banner to your floor graphics. Make use of clear signing and good lighting to highlight your brand, your product, and the reasons why people should stop. Make use of the colors of your brand to stand out from the rest of the boring booths around you.
Running contests, giveaways, and promotions at your booth is a good way to draw people in and get them to interact. Most trade show booths offer freebies, like key chains and pens. Choose a promotional item that will be useful for your prospective customer or that really speaks to your brand or product. Do you run a local microbrewery? Perhaps a logo’d bottle opener is the right choice. Alternatively, while key chains are a common and kind of boring choice, they make a lot of sense for a mechanic or auto detailing business.
Consider that not everyone at the trade show will be a natural extrovert, and the crush of people and in-your-face personality of the booth personnel could be overwhelming. Devote part of your booth space to an area that allows those introverts to look over the information and choose to come to you for further interaction when they feel comfortable. You’re more likely to have a positive interaction with them this way, and even if they don’t talk to you, they will walk away with a comfortable association to your brand.
Contact Brand It Wrap It Today!
If you are looking for a cool custom way to advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.