Car wraps have exploded in popularity recently, making them a lucrative advertising opportunity. When you see a brightly colored car with graphic designs and lettering, you can’t help but stare and wonder where that car is going. If that is the kind of attention you want for your small business, consider an eye-catching car wrap design. Here are some tips on choosing the best car wrap for your business.
Know your Market
The first step to building your customer base is to know who you are selling to and who is most likely to see your advertisement. It is important to study your industry so you can understand what other companies are doing. Learning the market will make it easier to create your niche and stand out against competitors.
Measure Your Vehicle
It is imperative to measure your vehicle before creating any design. Measure the dimensions of your car to determine precisely how much space you have for your car wrap. The shape of your vehicle will determine the flow of the advertisement. For example, you may want the focal point of the wrap to be on the hood of the car, but after measuring, you might realize it would look better on the side. Having a sense of the layout will help you in formatting your design.
Make a Good First Impression
You want a car wrap that will turn heads as you drive down the street. Color is one of the most important elements of a good wrap design. You want bright colors that will turn heads and attract people to your business. Choose colors that match your brand design so customers can easily spot your car in public. In addition to colors, fonts are essential in creating the perfect layout. Your font needs to be bold and easy to read. People will only have a few seconds to read it as you drive by, so keep the font simple but strong. Including logos or pictures gives more personality to your design, but be wary not to overcrowd your design with too many images.
Consistency is key for advertising your business, whether you have just one car or a whole fleet. You want your design to be memorable and easily recognizable. The same logo you use on your car wrap should be the same logo used on your website, social media pages, business cards, etc.
Contact Brand It, Wrap It Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs, and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.