If you have a physical location for your business, you know the importance of foot traffic. People walk by every day, and if you want to draw those people into your store and turn passersby into customers or clients, you need something to attract attention. Attention grabbing marketing is likely an important part of your advertising plan, be it on your vehicles, online, or on local billboards, but don’t forget about your windows. The front windows of your business are a great location for attention-grabbing graphics. Read on to learn more about the many benefits of window graphics from vinyl lettering to standard business signs.
Window graphics are an extremely good marketing strategy – they allow you to extend the reach of your brand in a very cost effective way. You can incorporate your logo and your brand colors as well as any information that is important to your brand identity. Once all of this is on your windows, facing out into the world, your brand reach will extend to the eyes of everyone who passes by. Instead of only reaching the customers who were already planning to visit, you will reach every pedestrian, driver, or dag walker who goes past.
Everyone loves a deal, and window graphics, like business signs or vinyl lettering, is a great way to highlight your specials, promotions, sales, and deals. Often, a good deal will entice someone into a store, even if they had no intention of buying before they learned of it. Use those store front windows to let the world know about your seasonal specials and draw them into your business.
Include Important Information
Window graphics are also a great location for important business information. You could include your hours, especially if they change seasonally along with your sales. You could highlight COVID protocols that you have in place so everyone knows what is expected. You could even use the space as an educational opportunity to tell the public more about your brand values and how you live them.
Block Sight And Sun
Finally, window graphics are a good way to add privacy and shade to the interior of your business. Blocking the energy of the sun can protect the rugs and textiles in your store from fading and help maintain a comfortable temperature as well. Giving part of your store privacy from prying eyes outside may make customers feel more relaxed for their shopping experience.
Contact Brand It, Wrap It Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs, and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.