Sometimes companies need to change. There are plenty of reasons a company should change (shifting focus, expanding, outdated brand). No matter what the reason is, there are some things every business owner should keep in mind when rebranding, and a branding strategy is a great way to plan out the change and make sure you don’t overlook anything.
Tell a Tale
What’s the story of your company? You need to find a creative and interesting way to explain to your customers why you’re changing your brand. Are you shifting to a focus on a different service or product? Tell them why you decided to make the change and how it will benefit them. A good story is always captivating.
Maintain Brand Equity
Don’t lose sight of what brought your customers to you in the first place. Some people can be put off by a big change to a company they trust. Try to workshop ideas with focus groups and customers to get an idea of how they feel about the change.
Maybe your current brand has become unwieldy, or just outdated. For example, imagine a company that started selling office supplies and has since added technology maintenance and installation to its list of services. Instead of saying they are an “office supply and technology installation and maintenance company,” they could rebrand themselves as an“office solutions” company. New, modern commercial graphics that highlight the new streamlined name would be a great way to show and tell customers they’ve changed for the better.
Brand It Wrap It
Brand It Wrap It, Custom Signs and Vehicle Graphics is a full-service sign and wrap company committed to providing high quality affordable indoor/outdoor custom signage and vehicle graphic solutions to businesses of all sizes in Rockville, Maryland, Virginia, the Washington DC Metro community and nationwide.
Exceptional customer service, the latest technology, attention to detail, quality products, competitive pricing has proven to be our greatest asset.
Our goal is to exceed your expectations and produce effective custom signage that helps you promote your company’s image, attracts new customers, delivers your message, and gives your corporate image a creative edge.