For any sound business owner, each year, it is a challenge to construct, maintain, and distribute your brand. By striving to reach your consumers with a new perspective on your brand, you also need to keep a level of consistency in your brand image. But with a new year and a new decade, you have the perfect opportunity to breathe new life into your brand. Here are some ways to kick off 2020 with your brand strategy.
Renew your Graphics
You may not want to totally change your graphics, but you should make it a goal for your brand to stay relevant to your target audience. For example, you can update the colors in your logo. A simple color change can breathe new life into your brand image and give your company a fresh new look.
Streamline your Logo
In addition to updating color, there are many ways that you can revise your logo. Your original logo, slogans, and graphics might not need a total overhaul, but rather a bit more simplifying. Creating a more streamlined design for your image will signal to customers that you have a clearer idea of what your brand is about.
The most important thing to remember when updating your brand is that you don’t lose the core of your company identity. Think of ways that you can stay anchored within your original brand image. Maybe changing the colors isn’t the best for you, and you would like to remain consistent by reusing the same color scheme in a fresh way.
Expand your Advertising
Another great way to revitalize your brand is by going into avenues of advertising that you haven’t tried before. Consider putting your new logo on vehicle wraps, for example. If you are a more paper-based company, then you can try establishing an online presence as well.
Contact Brand It Wrap It Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.