Having a logo is the foundation of successful marketing for your business. But when it comes to designing a logo graphic, the sky’s the limit, which can be both a good and bad thing. Here are some ways that you can design your logo to make the right statement.
It’s pretty much a universal fact that symmetrical designs are considered more pleasing to look at. This is because they create a sense of balance. You can use this idea to your advantage to create an interesting logo. If you want to have that sense of balance, such as for a counseling center or yoga gym, for example, then symmetry is perfect. But you can also go intentionally asymmetrical for an edgy, unique design.
The number one rule with color is to keep it simple. You can use as bright of a color as you want, but once you start using more than two or three colors, then your logo might look too busy. Think also about how certain colors contrast against each other. For example, red text on a white background can be difficult to read depending on what shade the red is. If your brand already has its own color scheme, then that makes your decision much easier.
The colors you use in your logo are important, but equally vital are the size, shape, and placement of different elements of your graphic design. One thing to keep in mind is the proportion of different parts of your logo, such as the size of the text next to the thickness of the border around it. You can also try using negative space by leaving parts of your logo blank, or by shaping parts of your logo, like the letters, to create a new shape in the negative space.
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