As your business moves into the year’s second quarter, it may be time to reevaluate some of your marketing and branding tools. Are they hitting their desired audience? Are they gaining the attention they should? One of the best ways to attract attention (for the right reasons) is to incorporate some of the latest trends into your media. While a consistent image helps retain your brand identity, subtle updates can help keep your image modern without detracting from heritage. Some of 2018’s graphic design trends can easily be adapted to any promotional material.
Vintage En Vogue
The past is alive and well in the graphic design trend forecast for 2018. For images, the moody, less saturated tones of older cameras are key. This trend can be traced back to the 80’s and 90’s; think grunge with significantly more polish. The darker, dramatic imagery has a level of impact that brighter, more saturated imagery sometimes lacks, making it draw the viewer in.
On the other side of the spectrum, graphic design trends for digital illustration and graphics lean towards the bold, bright styles of mid-century modern. Mid-century modern stems from the aesthetics of the period from roughly 1933 to 1965. The key aspects included a bright, limited color palette and bold yet simplistic designs.
Bold, Wide Serif Fonts
The Serif style of font is another throwback to the golden ages of advertisement. Bold, classic serifs are timeless; modern while still looking classic, with a touch of elegance. If you’re looking to update your graphic designs and want a look that will remain relevant for years to come, make sure to use a serif.
Serif fonts can come in several varieties and one of the current styles to look out for is wider styles. This style stems from Italian and Swiss designs from the 1920’s to the 1950’s and is a perfect way to add classic impact to your designs.
For your more temporary projects, consider Ultra Violet. The Pantone color institute named Ultra Violet the color of the year for 2018 and it has quickly become a favorite in the design world. Ultra Violet is a blue based purple that is meant to reflect the sense of discovery. The color stems from the recent upsurge in galactic and space-themed imagery.
If you’re looking to quickly get ahead of the graphic design trends for 2018, colored fonts are where you need to point your attention. This trend is partially the result of the release of new Photoshop and Illustrator packages that enable multi-colored fonts. While there are currently only a few styles of these available, we expect that many more will be released throughout the next few years.
Trust Brand It Wrap It For Your Graphics
If you are looking for a cool custom way to advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Google+ Pinterest, and Instagram.