Floor graphics are a fun and creative way to advertise your business to potential customers. The look and design of your commercial property have a significant impact on your customers. A good interior design explicitly created with the target audience in mind can sway the customer’s decision in your favor. You want a floor design that will draw customers in and get them interested in your products or services. Here are some easy design tips for creating an eye-catching floor graphic.
Your brand should remain at the forefront of your customer’s attention, even after they step inside your store. Using floor graphics strategically throughout your business can help keep your brand consistent. Reinforce your company name and logo throughout your location and even outside your store with a high-quality floor graphic to increase your visibility and support your brand’s identity.
Depending on your logo, color scheme, or design idea, the size of your graphic can be a very important factor. Take time to select a floor design that works well for your space. Also, make sure you consider the shape of your area, its location in your building, and the angle from which customers will see your graphics. For example, if you want to install your graphic in a large entryway, a proportionately bigger sign will make a more significant impact. Similarly, you would need smaller signs that do not take up too much space in a hallway area.
Going along with brand consistency, you should also ensure that your colors are consistent throughout your floor graphic. Use color meticulously, as too many colors can look messy and crowded. Choose bright, impactful, eye-catching colors that contrast to the color of the floor where it is applied. Use your brand or corporate colors in the design to make a memorable impression on your customers.
Don’t Be Afraid to Customize
Designing a floor graphic is the perfect time to let your creativity flow. Here you can add a tag line or any offer details about upcoming promotions to entice potential customers. You can also be creative about where you place your designs. Most businesses use them close to their front door, but you can make a statement using them to guide people throughout the store, in front of mirrors, around points of interest, or even up staircases. By placing these graphics in unexpected locations, they will attract more attention.
Contact Brand It Wrap It Today!
If you are looking for a cool custom way to advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.