At the top of the many challenges that a new business faces is creating a brand presence. Having a strong brand identity is key at this early stage of your business. When people know who you are and what your company is about, it will make it much easier to grow a base of faithful customers. Here are some tips for creating your brand identity.
Go Against the Grain
The main instinct of companies is to look at what works for their competitors and to provide something similar. While it is important to make sure you are a good fit for your market and target audience, you should approach your branding campaign from a different perspective. Every company says that they want to stand out from the competition, but truly striving for originality means taking a risk. For example, you might consider adopting an unusual or contradictory motif for your brand image, such as a bakery that is edgy rather than cute. While going intentionally against expectations doesn’t work for every business, it’s good to keep in mind to avoid sounding like a carbon copy of those around you.
Support Your Claims
For a new business’s reputation, credibility is everything. This is where it’s good to avoid following the lead of your competitors. When you see other companies making huge claims about their products and services, you might feel the pressure to do one better. But the important thing is to look at what your limitations are, especially when you are starting out. Avoid exaggerations in your advertising. You need to make sure that you can back up your promises now; otherwise, word of mouth from dissatisfied customers can leave your business dead in the water. Instead, it is more impressive to deliver the best quality service you can and let that speak for itself.
There is a lot that goes into creating your brand image. You need to make a company message or slogan as well as theme colors and, most importantly, a brand logo. With all of these choices, it can be hard to pinpoint so early what your new business’s brand should look like. Changes tend to happen in the beginning stages, but try to avoid extreme switches. You don’t want to confuse customers about what your business is. That is why working with a professional graphic designer can help you nail down the vision for your new business’s brand.
Contact Brand It Wrap It Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.