There are a ton of benefits to using vehicle wraps to market your business, so many that you almost can’t go wrong. However, one really big pitfall is in the design process. Make sure that you don’t do these three design mistakes so that your vehicle wrap will do its best work for your business.
The Wrong Balance of Colors
While you obviously want your design to stand out, you can have too much of a good thing when it comes to color. Going crazy with clashing colors, busy patterns, or a logo design that has just too many elements will confuse potential customers. On the other hand, you don’t want to be so subtle that people don’t even notice you have a vehicle wrap at all. The best thing to do is to go bold with just a couple of colors and make your design simple but eye catching.
Too Much Text
Remember that most people will see your vehicle wrap while on the road, so they won’t have time to read a long block of text. A great place to feature a company mission statement is as a wall wrap in your building, not plastered across the side of your vehicle. Doing that will make your vehicle look bad and also devalue the meaning of your message. Instead have a short, zippy slogan next to your logo.
Skipping the Research
One very overlooked part of the design process is the research. You need to make sure to compare what other companies similar to your are doing as well as what the trends are in your business and what customers gravitate to. Ultimately, you want to stand out from your competitors, but the smart way to do it is to use what works for them and put your own creative twist on it for your brand.
Contact Brand It Wrap It Today for Your Vehicle Wrap!
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.