Trade shows a great opportunity for you to expand your business, but it comes with a lot of competition. As you are trying to think of ideas that will help you grab the attention of future customers and draw them to your table, signage has probably come to mind. Follow these three tips for designing a banner stand and you will be on the path to success.
Easy to Read
The first thing you should keep in mind is that your banner should be as simple as possible. Make sure that you don’t get too crazy with designs or wild colors. It might catch people’s eye for a moment, but they are more likely to tune it out if they can’t get an idea of what your brand is right away. By having clear, easy to read font and sticking to your company colors, you are more likely to attract customers who will be interested in your business.
You should prioritize where you put your business’s information, such as contact email, phone numbers and addresses. Usually it’s best to put the contact information right at the top of your banner. You can even place it right about your company name in smaller print, People will pass by a lot of tables and even if they don’t stop at yours, if they can get a glimpse of your information then they might take note of it.
One of the most important things to consider with any type of commercial graphics is your target audience. The design aesthetic of your banner should immediately clue people in about what your business offers and what your brand image is. For example, if you want to draw in a corporate audience then your banner design should look simple, polished and professional, or you can get away with a more colorful design if your business is geared towards kids.
Contact Brand It Wrap It Today!
If you are looking for a cool custom way to advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.