How to Revamp your Branding Strategy for the New Year

If your original graphics and logo are dated with embellishments or old slogans, consider simplifying the appearance of your brand with one streamlined image in your logo.

The challenge of building, maintaining, and circulating your brand is a never-ending process for any great business owner. You strive to reach your target your consumers with a fresh presentation of your brand while maintaining a level of consistency that has made your business a trusted brand in the industry. What better time to revamp the image of your brand than the start of a new year? Below are a few easy tips to bring new life and a strong presence to your brand in 2018.

Update your Graphics to Show Growth

While you may not want to change your graphic for the new year completely, you should always aim to keep your brand image updated and relevant to continue appealing to your target audience. If you already have a logo that you love, color updates are a great place to start. Bring your original logo back to life with new and exciting colors that are sure to catch the eye of your next regular customer.

Simplify your Logo

If your original graphics and logo are dated with embellishments or old slogans, consider simplifying the appearance of your brand with one streamlined image in your logo. The combination of eye-catching colors and one simple image will make your brand a memorable one that stands out against competition in your industry throughout the year, whether on a storefront sign, a wrapped vehicle, or on your website.

Choose the Right Medium

In the age of digital advertising, it can be difficult to make your brand stand out across multiple mediums and media platforms beyond your website. The new year is a great opportunity to experiment with new and unexpected mediums that will draw positive attention to your brand throughout the year. One excellent way to do this is to utilize your vehicle fleet as mobile advertisements and circulators for your brand with vehicle letterings and vinyl wraps.

Build Consistency with the Presence of Your Brand

Create a level of consistency for your brand by building a repetitive presence in geographic areas of your target customers. In addition to the presence of wrapped vehicles on the road, consider accessorizing the interior and exterior of your storefront with eye-catching signs and graphics that will drive foot traffic straight to your location.

Brand It Wrap It

Brand It Wrap It, Custom Signs and Vehicle Graphics is a full-service sign and wrap company committed to providing high quality affordable indoor/outdoor custom signage and vehicle graphics solutions to businesses of all sizes in Rockville, Maryland, Virginia, the Washington DC Metro community and nationwide.

Exceptional customer service, the latest technology, attention to detail, quality products, competitive pricing has proven to be our greatest asset.

Our goal is to exceed your expectations and produce effective custom signage that helps you promote your company’s image, attracts new customers, delivers your message, and gives your corporate image a creative edge.

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This entry was posted on Tuesday, January 16th, 2018 at 12:26 pm. Both comments and pings are currently closed.

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