Window graphics are a fantastic marketing tool for any small business. They are a cost-effective, unique way to catch the eye of potential clients or customers and drive business to your store or office. If you’ve decided that window graphics are going to be part of your next marketing strategy, keep these tips in mind as you start making your plan for them.
Location, Location, Location
This saying doesn’t just apply to real estate; it is a vital part of any good marketing strategy. Knowing the best places to put your signs will help them attract the right customers for your business. Window graphics offer a unique signage opportunity for any business. First, they are perfectly suited for the windows of your building, turning your physical location into a marketing billboard. The uses of window graphics don’t end there, however. They are also perfect for car or truck windows. Your vehicle (or any corporate vehicles) can become beautiful rolling advertisements for your business and attract new customers from anywhere.
Window graphics don’t have to be simplistic (though they can, if that is your style). These graphics can be as complex and full-colored as you want them to be, and have room for as long a message as you need. When planning the graphics, keep in mind where people will see them. They won’t have time for a long message as your car drives by them, and the material is perforated, so super fine text could get lost in the image.
Align Graphics and Brand
Choose graphic elements that align with your business and brand. It is tempting to use flashy, eye-catching imagery, but make sure it makes sense with what you’re selling. A beach scene makes sense for surfing lessons or boat tours, but it doesn’t make sense for a tutor or hairdresser.
Be Aware of Applicable Laws
Before you commit to window graphics, look up the applicable laws for your area. You may find that you need new or different permits if you’re adding graphics to your front windows, as this counts as new signage. There are often also local laws regarding how much of a car’s windows can be obscured by tinting or graphics. You should find out about this type of regulation for all of the areas you regularly drive in.
Contact Brand It Wrap It Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.