As a great retail business owner, you know that color is a crucial component to the visual appeal of your marketing strategy. Your website is your perfect virtual storefront with the colors and logo of your business perfectly on display, but suddenly, your foot traffic is less than usual. If you’re looking to bring back customers to your storefront location, it may be time to reboot your brand with new graphics and retail signage.
Simple is Smarter
A simple sign and call to action signage at your store will bring your your brand back to life in person and draw customers directly to your storefront each day. While multicolored images can be fun and exciting, simple is always best when it comes to color and design. In keeping with a single or two-colored design scheme, you are creating a recognisable and memorable image for your target audience as they approach your store.
Brand Inside and Out
A beautiful display of your brand on the exterior of your store is an excellent way to draw customers to the door, but what about once they’re inside? Keep your color scheme and brand consistent by using wall graphics to grow your business from inside of your store. If you prefer to keep your walls simple, consider applying a graphic to your floor and incorporate the colors of your brand to other aspects of your retail space. These graphics will tie your colors and logo together to create uniformity and consistency of your brand that customers will recognize immediately upon their arrival.
Location and Placement
If you’re looking to extend your signage beyond your storefront, consider the placement of your signs and how effective of a location it may be. While it may seem tempting to place signs in front of your store to advertise events, specials, or sales, utilize locations in high traffic areas where your colors and logo can be seen to maximize your audience and drive traffic to both your storefront and website.
Retail Signage From Brand It Wrap It
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Google+ Pinterest, and Instagram. Also, be sure to check us out on episodes of Junkyard Empire throughout the season, on the Velocity Channel every Wednesday night at 10:00 pm for even more tips and tricks about vehicle graphics and fleet wraps!