These days, we are so inundated with advertising every day that our eyes pass right over it for the most part. Drive past numerous billboards on the road, and by the time you get where you are going, you don’t remember what any of them said. The ads pop up on your webpage, and you scroll by, not even taking them in. So for a business, coming up with a unique, memorable, impressive type of advertising can be tricky. That’s where vehicle wraps come in because they are a unique type of advertising. On average, car wraps generate between 30,000 and 70,000 impressions each day – just imagine the impact of fleet wraps! But to get the most out of this unique medium, you need to make good choices about the design, including choosing the right color. Read on to learn more.
Colors carry their own connotative and associative meanings. Black is often associated with luxury and high-end events (black tie affairs). In contrast, white is associated with freshness and youngness (grey is a perfect middle ground to these associations – dignified but not stiff). Green is often associated with finance or environmental things, yellow is associated with friendliness, and red and orange are associated with energy and passion. Purple tends to be seen as more feminine and wise and worldly, while brown is seen as more rugged and masculine. Blue is the most popular color and is usually seen as trustworthy.
The 60-30-10 Rule
When combining colors, most designers adhere to the 60-30-10 rule or close to it, and it can help make your vehicle wrap design more pleasing to look at. This rule if the guideline for designs that combine a primary color, a secondary color, and an accent color. With this rule, 60% or your design needs to be your primary color, 30% your secondary color, and 10% your accent color. Whatever colors you choose to work with should go well together, with the accent color being the highest contrast of the three. As a note, primary and secondary here refer to the amount of use, not the shade – you are not limited to shades of red, yellow, and blue for your primary colors and shades of green, orange, and purple for secondary colors.
Don’t forget that vehicle graphics have an overall goal or purpose, and the color or colors must serve that purpose. You want people to notice and remember your brand, so make sure that you choose colors that fit your brand, service or product, and target audience different from your competitors.
Contact Brand It, Wrap It for Wall Wraps and Commercial Graphics Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs, and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.