With each passing year, your brand should evolve with the growth and advancement of your business. A fresh look on recognizable logos and colors is key to keeping your brand relevant and your business ever-changing. If you’re looking to update your brand for the new year, consider these top five graphic design trends to build your brand in 2018.
Ultraviolet: 2018 Pantone Color of the Year
The 2018 Pantone Color of the Year is Ultraviolet, a galactic purple with deep blue tones. Chosen for its aesthetic of discovery and reflection, this Color of the Year is ready for take off in the world of design for 2018. If you are a new business owner looking to establish your business in 2018, consider incorporating this distinctive tone into your design for a meaningful color in your brand. Expect to see this tone in new logos and graphic updates throughout the year.
Typography Trend: Color Fonts
The release of Photoshop 2017 and Illustrator 2018 have brought color fonts back to life as a new and emerging design trend of 2018. Color fonts are an excellent way to add energy and depth to your logo and design by incorporating real world objects into typography, such as neon lights or flowers. Consider working with a professional develop a dynamic color font and enhance your logo for the new year.
Emphasize the best assets of your brand with bold modern serifs that accentuate every letter with simple yet distinctive style. With your brand spelled out in this striking font, your signage will be recognizable and memorable for potential clients.
Expect to see gradients making a design comeback for 2018, with multiple hues adding depth to an otherwise simple design. If you’re looking to update your graphic for the new year, consider developing a gradient with multiple colors pulled from your original logo or graphic for an easy advancement of your colors.
Digital technology has made the development of duotones easier than ever for every business owner looking to polish their brand. By rebranding your look with duotones, you can easily incorporate multiple colors of your brand into a single cohesive design with texture and layers that will make it stand out from the rest.
Custom Commercial Graphics Design for Your Business
If you are looking for a cool custom way to advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Google+ Pinterest, and Instagram.