It’s important for your small business to stand out wherever it can. When you own a small business, you take on a lot of responsibilities, including marketing. So that means you might be faced with many complicated decisions. In particular, you might be wondering how to create and promote a brand for your business. Here is a quick guide to help you shape your business’s brand identity.
The first step to creating your brand identity is to ask yourself who you are as a company. If you haven’t already, take some time to seriously think about what you want to project to the world. What is the overall mood of your brand? Is it sleek and high-end, down-to-earth, lighthearted, and fun? Are there specific values that should be incorporated into your brand image upfront? Like an all-vegan bakery or a retail shop that gives a percent of the profit to a specific cause, for example. These considerations and more are all important factors for establishing your brand identity.
Make it Visual
Having a clear idea about your brand is great, but where it really counts is in how it looks. You will need to think of the visual aspects of your brand, like the company colors. Choosing company colors is very critical in setting the tone for your business, as well as helping you design your logo. It’s a good idea to consult a graphic designer if you have never created a logo before.
Tying your brand image all together is your company message. It can be a literal message, like a mission statement or slogan, or it can be a singular concept, like being environmentally-friendly. Either way, the key is consistency. Planning ahead and figuring out exactly what you want is the best way to make sure that you don’t change your brand up too many times in its fledgling stage. Having a clear, visual, and consistent brand image will make your small business stand out to customers.
Contact Brand It Wrap It Today
If you are looking for a cool custom way to decorate your vehicle or advertise your business, make sure to check out Brand It, Wrap It, Custom Signs and Vehicle Graphics. We are a full-service sign and wrap company that provides excellent quality signage for businesses both big and small throughout the Maryland, Virginia, and Washington, D.C. metro area. We provide awesome customer service, use the best and latest sign printing technology, and pride ourselves on our attention to detail. To see how we can help your business shine, give us a call at 301-838-9727 or visit us online for an estimate. For more tips and articles like this, follow us on Facebook, Twitter, Pinterest, and Instagram.