When it comes to marketing your brand, there are few opportunities to grab as many new customers and audience members as a trade show. However, with the competition of interest that a trade show creates, your graphics need to be at their best. Even if you are showcasing a product with no direct competitors, a trade show environment means that those with poorly designed and sub-par graphics will get ignored. Meanwhile, if your booth and trade show graphics stand out, you may even draw in onlookers who have no need for your product, but who will remember it and be able to recommend you to others later. With that in mind, we’ve put together some great tips to help you build your best trade show display yet.
Use Color Psychology
When it comes to your trade show graphics, your colors need to be cohesive with your brand and vision. While its possible to attract onlookers with a black and white display, color has an incredible impact. It’s important to note that different colors can have a massive difference in the psychological effects of your marketing. Some colors, red for instance, can cause a viewer to get excited and for the heart to start racing – this is useful if you are trying to inspire a dramatic response from viewers. Softer hues like blues and greens, on the other hand, can lower the heart rate and cause the viewer to become relaxed and calm, which can be used in a variety of ways. As you begin your designs, consider the mood you want to set and find a color that matches.
Make The Most of Materials
On the busy floor of a trade show, a difference in quality can become the turning point between a booths success and failure. If your materials are dirty, torn, dented, or low quality, potential customers might be turned away by the perceived lack of care. Make sure that all of your materials are carefully stored and taken care of between each show, and always double check before a show to ensure that anything damaged can be replaced.
Pay Attention to Font and Typeface
An often overlooked but essential aspect of the design is to consider your typefaces and fonts before you commit to any graphics. Not only should they be easily legible, but you also want to ensure that they don’t unintentionally make your graphics look dated. Additionally, make sure to keep your fonts cohesive, using a maximum of three different fonts.
Contact Brand It Wrap It Today for Your Commercial Graphics!
Whether you are ready to buy your fleet wraps or you still have more questions, Brand It Wrap It is here to help you. We are a full-service sign and wrap company that is dedicated to providing high quality signage to all of our customers in Rockville, Maryland, Virginia, and the greater DC metropolitan area. For tips, tricks, and to see what we have been up to, be sure to follow us on Facebook, Twitter, Google+, and Pinterest!